The Art of (internet commerce) War
In Sun Tzu’s Art of war he says that “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
Successful online entrepreneurs combine lessons learned from their previous projects, blend it with known industry trends and forecasts, and leverage internal customer data and operational capabilities when launching new online ventures. This blog will spotlight subject matter that will provide the strategy and tactics you will need to dominate your space online.
The Internet landscape evolves rapidly; I'll help you make sure you are not bringing a knife to a gun fight.
Topics covered will include:
• Search Engine Marketing
• Search Engine Optimization
• Social Networking
• Mobile Marketing
• Reputation Management
• Lead Generation
• Email Campaigns
• E-commerce
• Comparison Shopping Engines
• User Interface Experiences
By becoming informed on these topics you should learn how to leverage your online presence by understanding the latest search engine features, learn both organic and paid search tracking strategies that manage to a metric, and learn how combining your online/offline marketing produces even greater results.
With any luck, this will be a forum for learning the strategy and tactics for complete domination of the competition.
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