if you need to keep track of your fitness you need to get one of these:
MicroHOO: How The Merger Won't Change Anything
So my girl is at work, accounting for things, like accountants do. It's a little slow, so she shoots me an email:
So do you think the Microsoft and Yahoo merger is going to hurt Google?
After laughing hysterically, my response followed:
I just don’t see anything game changing here that will cause a mass exodus from the status quo. Where is the motivation for a user who has geen using Google for the last couple of years, probably has a gmail account, maybe uses Google docs to start using Yahoo/Bing? There is no innovation here. Microsoft essentially purchased market share that is entrenched, meaning they have probably been using Yahoo since the 90's. Unless there is a huge leap in search algorithm development, relevency will probably not be a factor for change as it was previously. Which leads me to believe that unless they focus on innovative products to keep users engaged, this power play for market share will have diminishing returns.
What I do know is that site owners who have ignored how their sites were ranking in Bing previously, due to low traffic numbers, better start paying a lot more attention now.
How To Write a Research Paper
The Preliminaries
___ 1. Choose a topic
___ 2. Begin preliminary reading
___ 3. Restrict the subject
___ 4. Develop a preliminary thesis statement
Gathering Data
___ 1. Compile the working bibliography
___ 2. Prepare the bibliography on cards in correct form (3" x 5" cards)
___ 3. Begin extensive work in the library reference room; be sure to check:
___ a. general bibliographies___ b. trade bibliographies
___ c. indexes (books and collections, literature in periodicals, newspaper indexes, pamphlet indexes)
___ d. library electronic catalogue
Taking Notes
___ 1. Develop a preliminary outline
___ 2. Evaluate your source material; which is primary material and which is secondary material?
___ 3. Begin note-taking on cards (4" x 6" cards)
___ 4. Avoid plagiarism
Writing the Paper
___ 1. Develop the final outline; test your outline
___ 2. Prepare to write:
___ a. put your note cards in the order that your outline is in___ b. consider your (real and imagined) readers and how their expectations may affect your tone and style
___ 3. Write the rough draft
___ 4. Check your documentation carefully
___ 5. Revise and rewrite
___ 6. Check the format of the text, citations, notes, and bibliography (most instructors recommend MLA or APA format)
___ 7. Proofread
Hope this helps someone avoid a super-boring read.
The Art of (internet commerce) War
In Sun Tzu’s Art of war he says that “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
Successful online entrepreneurs combine lessons learned from their previous projects, blend it with known industry trends and forecasts, and leverage internal customer data and operational capabilities when launching new online ventures. This blog will spotlight subject matter that will provide the strategy and tactics you will need to dominate your space online.
The Internet landscape evolves rapidly; I'll help you make sure you are not bringing a knife to a gun fight.
Topics covered will include:
• Search Engine Marketing
• Search Engine Optimization
• Social Networking
• Mobile Marketing
• Reputation Management
• Lead Generation
• Email Campaigns
• E-commerce
• Comparison Shopping Engines
• User Interface Experiences
By becoming informed on these topics you should learn how to leverage your online presence by understanding the latest search engine features, learn both organic and paid search tracking strategies that manage to a metric, and learn how combining your online/offline marketing produces even greater results.
With any luck, this will be a forum for learning the strategy and tactics for complete domination of the competition.
About the Author
Hi, I’m Erin Lee Parker and I write write the BeGuerilla blog. The primary focus of the blog will be to help marketers and owners of small and medium sized business (SMB's) understand internet marketing principles, stay on top of emerging trends, highlight (almost always) free tools that can help your marketing efforts, and basically help you from getting the wool pulled over your eyes as you attempt to either enter or improve your companies position online.